British TV presenter and comedian Paddy McGuinness has succeeded former EastEnders star Barbara Windsor as the new brand ambassador for Jackpotjoy.

The Take Me Out host commented 'What a thrill to be Jackpotjoy's new royal ambassador. Bingo is in my blood. My mum used to work in the local bingo halls around Bolton and it's a game that everyone in Britain loves. To take over the crown from a legend like Barbara Windsor is a huge honour. She's the Queen of Bingo and, as you'll see in the adverts, it was an emotional moment for me to receive the final endorsement from the Queen'.